This was part of Twestival Phoenix 2013 that I really had nothing to do with. The amazing Amanda Blum took this on and made it happen.
Nicen Up Twitter
It basically involves a website and some technology to measure sentiment in tweets or Instagram potss with a hashtag (#takecharge). Then if we get enough tweets that register positively on a meter, Cox will donate $750 to Teen Lifeline for that day.
This is a big change from the last Twestival. Cox was a major, awesome supporter and donated $10,000 but our twitter campaign was a bit more self serving that time. The hashtag for that campaign was #iheartcox.
This one has no mention of them at all and with the sentiment meter, we’re actually trying to drive some positivity.
I’m pretty psyched about it. In addition to Amanda doing this, we had the excellent Jonathan Kressaty and VUURR donate the tech for the sentiment meter. Bob Rox also helped on the site with his CSS skills.
And as of the first day, the community has been very supportive. Got some great love from some of the Gangplank folk, especially Francine Hardaway.
More details to come on this.