Why do we have all these barriers preventing people from doing what we want them to? We spend so much effort getting them to a certain place…looking at our offerings, visiting our site, deciding to contact us. Then we don’t allow them to finish the process?
You don’t take online payments unless we do this & that & this & that.
Or your blog has no prominent RSS feed subscription link? Make your customers hunt & scroll to find it. Or you don’t have one at all. At least make it easy to find the URL.
Restaurants have websites with no hours on the site. No address, no phone number, no menu. Why????
Remember every step you put in between someone who is interested and actually enrolling them in what you’re trying to do is a hurdle to jump over. You lose people at every one.
I like to think of it as setting things up so it feels like people are riding a bike downhill. Let gravity or momentum just pull them along to the finish.
Enable yourself to succeed.