I really don’t think you have to be a genius or do exceptional things to achieve a significant measure of success. All you got to do is not do anything stupid. I have ranted on this numerous times in the past.
Today, a couple things bugged me.
Infragistics Hides Its Charts
We use the Infragistics web chart controls for some of our development in SalesLogix. I was talking about this with my brother-in-law, Stu, tonight & was telling him how the other day we were in a meeting looking at the capabilities and I couldn’t even find a link showing all the different controls the product contained. How nuts is that? After another 45 minutes tonight, Stu found a link that showed all the controls.
Why not put that in an un-missable spot on the main product page? See what chart controls this product contains! Nope, let’s bury it. Nutso.
You can never, ever, ever, ever make something too obvious or simple or easy. So please try to stay out of your own way. Big fan of the Edit Weapon (Patrick Sullivan) with regard to this type of stuff, btw.
Jenny & Tim (coworkers) had the very same problem for a large portion of the day looking at programs to do employee reviews. No product information, no pricing information. And they were ready to buy!
Go Daddy Impasse
And another one tonight – I was trying to help my sister with her new site/blog that she is putting up. Came to find that her Go Daddy domain came with a free hosting account. Tried to set WordPress up on it only to run into brick wall after brick wall. Eventually happened upon an error message that said you couldn’t install WordPress using the free hosting account. Ok. Wish that was more visible but I can get that.
So we went & bought a Deluxe hosting account which you can use. So I go to install the domain on the new hosting account but I can’t because it’s not available. Ok, that makes sense. It’s probably still hooked to the other hosting account.
So I need to go back to the free hosting account & somehow detach the domain from it. Nope. Can’t delete it as it’s the primary. Add another domain to the free hosting account & go to set that as primary but get an error message that the primary domain name cannot be modified for free hosting accounts. Ok, so with the free accounts, you won’t let me do certain things so I’m guessing you want me to upgrade.
So I do, then you won’t let me detach my domain from the free account so I can take advantage of the product you just upsold me?
Sweet! Who thought of that one?
Please make it easy, simple, almost impossible to get wrong or to miss.
Some of the things I do like: Weebly (just the UI – it’s still too basic in functionality & too buggy to use), StatusHQ, FreshBooks, Highrise.
I tried to follow it myself when I put a call to action on our website homepage today – CSI. Chris Drake & Target Scope will probably croak at what I’ve done to their design but we want something easy & unmissable to start capturing more leads from our website traffic.